Saturday, March 21, 2009

You want to double-door or four door sedan?

On law students at each of the first class, the professor would tell them When you cross-examine witnesses I suspect, do not ask do not know the answer in advance of the problem.
Reprimand the same can also be used up in the sales. Defense counsel in advance if we do not know the answer to cross-examine witnesses, will be attracted to himself a lot of trouble, the same situation will happen to you.
Absolutely not to ask only yes and no answer to both questions, unless you quite sure the answer is yes.
For example, I will not ask customers Do you want to buy two-door sedan? I would say You want to double-door or four door sedan?
If you use the back of this election one of two questions, your customers can not refuse you. On the other hand, if you ask in front of law, customers are likely to have you said no. Following the election there is some one of two questions
Do you prefer the March 1 or March 8 delivery?
Want an invoice sent to you or your secretary?
Do Luxury Handbag you use credit cards or cash are paying the price?
You want red or blue automobile?
Do you use or air freight?
You can see in the above-mentioned problem, no matter which answer to select customers, salesman can make a business successfully. You can stand in the position of customers to think these issues. If you tell the salesman you want a blue car, you will bill payment, you want to please March 8 after the cargo sent to your home, it is difficult to open, said Oh, I did not say I want to buy today. I have to think about.
Because once you answer the above questions, you really want to buy. Just as defense counsel asked Did you beat his wife have stopped it? It39s an obvious question assumptions Please note that this is not a question Have you not beat his wife? . I suspect if the witness answered the question above, equal automatic admission of guilt.
Often develop a good habit to say Do you not agree … ….
For example Do not you agree that this is a beautiful car, Mr. Customer? Do not you agree with that piece of land can see the magnificent sea view, Mr. Customer? Do not you try you do not agree with this piece mink coat is very warm, Ms. customers? Do not you agree with this price that it has excellent value, sir? In addition, when customers agree with your views, also derived from the affirmative response.
In my opinion the marketing people give when two or more, if we can ask more questions required the consent of customers, will be particularly effective. For example, when a husband at home, wife and 12 kids a car pool to take to the streets to buy things, I will ask the wife remote-controlled locks are not the most suitable for you home? She usually will agree with me views.
Then I will continue to say I bet you also enjoy four door car. Because they are a big family, I know that they could only consider the four door car. She would say Oh, yes, I will only buy a four door car. At a series of criticisms of the performance of the car, the gentleman suppose his wife intend to buy a car, because she has always been my view agreed.
For this reason, to want, when traded, I have excluded the views of President may seek the wife of this factor. And, I will persuade him to agree, they both consider each other to buy the car, there was no need to convene a family meeting to discuss, I also received the Order of this.
When you sell to more than two customers or a group of businessmen, this trick works in particular. First to convince the right that has dominated the individual, is a very effective way — so that other people will follow nodded his head.
Naturally, I would like to suggest you to decide who is the leader of a group of these people before, you shouldeach person39s weight. Typically, he is the only one you need to convince the people.
Posted by gong at 10:36:23
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